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Red Bull rakes in another big-buck sponsorship deal
Red Bull Racing has announced another a big buck F1 sponsorship deal, with the Milton Keynes-based outfit signing up cryptocurrency exchange platform Bybit as its principal team partner. Last week, Red Bull signed US tech giant Oracle as its new title partner, a deal allegedly worth a hefty $100 million a year. But the team touts its three-year partnership with Bybit, estimated at $50 million a year, as "the single largest per-annum cryptocurrency venture yet seen in international sport". Red Bull says its 'principal team partner' status was specially created for Bybit given the magnitude of the Singapore-based company's commercial investment in F1. "I’m delighted to...
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