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Red Bull partners with Hard Rock
Hot on the heels of its mega-deal with software giant Oracle, Red Bull has secured another US partner in the form of Hard Rock. Taking immediate effect, the multi-year agreement between the iconic brand and the championship-winning F1 team will see Hard Rock International join Red Bull in a range of key roles - as an Official Team and Viewing Partner, which includes Integrated Resorts, Casinos, Hotels, Restaurants and Retail. From South Florida's flagship Guitar Hotel at the Seminole Hard Rock Hotel & Casino Hollywood and across its locations in nearly 70 countries and more than 250 communities, Hard Rock's portfolio of hotels, live music venues, signature cafes and casinos provide an...
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