News Details
McLaren to debut innovative dynamic sponsor panels at US GP
McLaren will debut an innovative new display technology on its MCL36 at this weekend's US Grand Prix that allows for the dynamic digital changing of branding. The Woking-based outfit has teamed up with British company Seamless Digital that has developed the innovative branding technology. A dynamic digital panel - clearly visible from onboard cameras - is embedded on either side of the cockpit of McLaren's MCL35, but the display can be changed at will or programmed by the team. The technology provides a unique way for McLaren to boost its pool of sponsors while offering the latter additional exposure by rotating brands, thus surpassing the constraints imposed by limited real estate on a...
Full Story »
Full Story »
You May Also Be Interested In...
Charles Leclerc to suffer penalty at 2022 United...
With Max Verstappen having claimed the 2022 Drivers' Championship at the...
3y ago from Formula1News.co.uk
Singapore Grand Prix organizers revise track layout...
The organizers of the Singapore Grand Prix announced on Wednesday that...
3y ago from GrandPrix247.com
Tost: Easy decision to take De Vries after Monza
Franz Tost, team principal of AlphaTauri, revealed Nyck de Vries'...
3y ago from GrandPrix247.com
American driver to fill in for Nicholas Latifi at 2022...
Williams Academy and Formula 2 driver Logan Sargeant is ready to make his...
3y ago from Formula1News.co.uk
Elsewhere On The Network
Popular On MGPToday.com
MotoGP completes investigation into Brazilian GP...
No description available...
8h ago from Motorsport.com
Maverick Vinales and Jorge Lorenzo's partnership cools...
No description available...
13h ago from Motorsport.com
Jorge Martin: Brazilian MotoGP podium ‘feels...
Jorge Martin admits that his double podium from the Brazilian MotoGP...
12h ago from MotorsportWeek.c...
Ducati: “We can’t always rely on Marc Marquez to...
No description available...
17h ago from Motorsport.com
Popular On IndyCarToday.com
Will Power: “You cannot have a weakness” going...
No description available...
5h ago from Motorsport.com
Will Power compares ‘military-like’ Andretti to...
When Will Power signed a contract to join Andretti Global for the 2026...
5h ago from MotorsportWeek.c...
Carb day concert line-up announced for Indy 500
Indianapolis Motor Speedway has announced which bands will be playing on...
11h ago from MotorsportWeek.c...
Legacy Grand Prix of Long Beach promoter Jim...
No description available...
3d ago from Motorsport.com
Popular On TotalWRC.com
Takamoto Katsuta backs Kalle Rovanpera to “come back...
No description available...
1d ago from Motorsport.com
Kalle Rovanpera’s Super Formula programme suspended...
No description available...
3d ago from Motorsport.com
Kalle Rovanpera’s Super Formula programme paused...
No description available...
3d ago from Motorsport.com
WRC Safari Rally Kenya: Oliver Solberg wants more rain...
No description available...
3d ago from Motorsport.com
Popular On GunnersToday.com
Man United draw up four-man shortlist including...
Manchester United are interested in signing the highly-rated Arsenal...
6h ago from CaughtOffside.com
Arsenal's Eze suffers injury set-back just as he was...
Arsenal's Eberechi Eze is set to miss several weeks because of a calf...
5h ago from SkySports.com
Eberechi Eze injury: The key Arsenal games he will...
Eberechi Eze has suffered an injury which comes as a major blow for...
8h ago from CaughtOffside.com
Paul Merson makes prediction about Arsenal facing...
Premier League legend Paul Merson has questioned whether Arsenal can beat...
13h ago from SportsKeeda.com
Comments
Hottest News
Aston Martin set for more F1 pain as Honda issue official...
Aston Martin appear set to endure another weekend... Read More »
6h ago from GPFans.com
Haas unveil one-off Godzilla-themed livery for the Japanese...
TGR Haas F1 Team has unveiled a landmark... Read More »
43m ago from F1Technical.net
Adrian Newey friend fears for Aston Martin F1 project:...
Former Red Bull F1 legend Helmut Marko has said... Read More »
4h ago from GPFans.com
