News Details
McLaren intensifies 'brand and fan growth' with key appointments
McLaren Racing has boosted its commercial leadership with two key appointments aimed at raising its commercial proposition and brand and fan growth in the future. Former Virgin Atlantic chief marketing officer Claire Cronin will join McLaren as Executive Director of Marketing while Lindsey Eckhouse, currently commercial director of G2 esports, will become the team's Director of Licensing, ecommerce & esports. Claire and Lindsey will take up their respective positions at McLaren in April and report to Mark Waller, Chief Commercial Officer of McLaren Racing. However, Waller will relinquish his responsibilities at the end of his term, with Claire Cronin then assuming the role of Chief...
Full Story »
Full Story »
You May Also Be Interested In...
Teams will quickly make up downforce, says McLaren's...
McLaren technical director James Key believes it won't take teams long to...
5y ago from F1i.com
Ferrari signs multi-year partnership with Shell
Scuderia Ferrari has signed a multi-year technical and commercial...
5y ago from F1Technical.net
Estrella Galicia Follows Carlos Sainz To Ferrari,...
Ferrari and Estrella Galicia have announced a partnership ahead of the...
5y ago from Formula1News.co.uk
Yan Lefort : 'I am pleased to see how the team has...
Yan Lefort who is the commercial director of Sauber Motorsport is very...
5y ago from TheCheckeredFlag....
Elsewhere On The Network
Popular On MGPToday.com
Manufacturers stand up to Liberty in Jerez as MotoGP...
No description available...
8h ago from Motorsport.com
Aprilia runs 2027 MotoGP bike on track for first time...
No description available...
8h ago from Motorsport.com
Aprilia opens new development path in MotoGP with...
No description available...
11h ago from Motorsport.com
Yamaha’s Jerez MotoGP updates improve rider feeling...
No description available...
12h ago from Motorsport.com
Popular On IndyCarToday.com
Rookie Caio Collet fastest in two-day Indy 500 open...
The NTT IndyCar Series held its traditional two-day open test for the...
3h ago from MotorsportWeek.c...
Rookie Caio Collet tops last day of Indy 500 Open Test...
No description available...
3h ago from Motorsport.com
PrizePicks partners with Arrow McLaren for Ryan...
No description available...
4h ago from Motorsport.com
Popular On TotalWRC.com
Toyota steps up WRC 2027 car testing with new look...
No description available...
8h ago from Motorsport.com
M-Sport weighs up WRC new car build as all options...
No description available...
9h ago from Motorsport.com
How Dani Sordo brings "different ideas" to...
No description available...
13h ago from Motorsport.com
Oliver Solberg explains crash that ended WRC Canary...
No description available...
3d ago from Motorsport.com
Popular On GunnersToday.com
Arteta left ‘incredibly fuming’ after VAR denies...
t;li>“I’m sorry, but this cannot happen’Semi-final tie level at...
1h ago from TheGuardian.com
Premier League to reject Manchester City plea as they...
The Premier League have rejected Manchester City's proposal to switch...
1h ago from SportsKeeda.com
Diego Simeone can breathe again against Arsenal as...
rid’s manic man in black is the personification of the club’s longing...
1h ago from TheGuardian.com
'What an eyesore', 'He was wasteful' - Atletico Madrid...
Atletico Madrid fans online were left unhappy with Ademola Lookman's...
2h ago from SportsKeeda.com
Comments
Hottest News
FIA chief claims F1 engine changes were blocked, and fans...
An FIA chief has revealed why more drastic tweaks... Read More »
4h ago from GPFans.com
Oscar Piastri brutally honest over McLaren Norris...
McLaren F1 star Oscar Piastri has opened up on... Read More »
4h ago from GPFans.com
The potential cancellation threat looming over F1 Miami GP
The 2026 Formula 1 Miami Grand Prix is at risk... Read More »
11h ago from MotorsportWeek.com
